Chinese New Year. A Very Special Day.

Copyright Joe DiMaggio

When we booked this years Chinese New Year photographic workshop, I was happy yet tentative.  The New Years celebration in New York is only outdone by San Francisco and of course Beijing.  This year, we had a magnificent group of students.  All young, all bright, all driven to make several fine photographs.  And the year of the dragon was really good to us.  Spring type weather, bright sun, deep shade, great front and back-light photos, and the largest crown I’ve seen in many years.  That’s the good news and the bad news.  Extremely difficult to negotiate the streets, but we marched around like we belonged there (and of course we did).  It was a great day.  It ended with some hot tea and great round-table discussion.  I keep telling you: I’m a lucky guy.  Will follow-up with additional photography in the next few days.

Gleason’s Workshop March 25th.  Another very special day!  Oh, by the by, Chinese New Year is our anniversary, every year.

David Morel. Flexible, always looking, never satisfied.

David Morel.  Flexible, always looking, never satisfied.  I first met David on one of my pop-photo mentor series.  We exchanged emails and David was kind enough to help me with some IT work.  Over the years, we became good friends.  What I love about David is that he’s a big kid, in the same way I’m a big kid.  Constantly looking, and wanting to explore whats not there.  I take my beret off to David.  Please see some of his work .  It’s fun when you cast the hypo on the water and it comes back as a print.

Artist Statement:

I am a photographer with a split personality. The split began when I started stretching my pre-conceived concept of a “good” photograph. Prior to that, I was a chronicler of what I saw, a recorder of images, who did not interpret the image before me.  I liked to experiment with new techniques and subjects, but I was mimicking what I had seen, heard, or read from others. Then ten years ago I became friends with a photographer named Joe DiMaggio who introduced me to motion and blur in images. Despite the fact that initial feedback from my peers was less than positive, I continued to explore this new form of expression. For the first time I began to take photos that were worthwhile to me simply because I liked them. I began creating for myself, revealing the quixotic side to my personality through the photos I produced.

Click on the photo to be taken to Davids Home Page.

Some of the images I am submitting are from a series I have created over the last few years called “Retail Therapy.”  I capture images of displays and goods for sale in their “natural habitat” — farmers’ markets and upscale boutiques and big box retail stores. Typically, the images are colorful and bold with interesting patterns dissolving into intriguing blurs. Rarely is it obvious that they were shot in stores. My subjects reflect the value of the creative work of someone—a craftsman, artist or assembly line worker—who dedicated their energy to their manufacture. I have juxtaposed these photos with similar images from nature and architecture shot from angles that emphasize patterns and bright color or startling contrast. The contrasts and similarities between the natural and manmade world give my work an essence that, like my own personality, may seem disjointed or “split” but that makes a certain sense to me as an artist.

In the past year or so, I have been encouraged to think more about what, how, and why I am shooting. I recently began a year-long project of participating in photography competitions and blogging about the experience. I am hoping the writing about the images I shot and submitted and the feedback from the competitions will help me better develop my own artistic vision.

I am very excited about the chance to have a portfolio review by the South Light Salon. They are a group of photographers whose work I admire. I envy the growth I have seen in their art over the last few years and would love to see similar growth in my own work someday.

F/2.8 and be there ISO100- WINTER IN SAN FRANCISCO

Copyright Joe DiMaggio

Jono: Side lit exposure for cheek closest to camera.  24-70 at 70. iso160 1/400 of a second at 2.8. Sony Camera Zeiss lens

OK, what happens when you take a visionary from Berkley and a bright, beautiful Harvard girl and put them together?  You get  Julian and Elias, my nephews.  I’ve known Jono Korchin for twenty maybe  thirty years… oh forget it.  It’s a little known fact that Jono had a hand in inventing Itunes.  Gil Amello (yes, the despot of apple computers) wouldn’t exactly agree, but I’d better not go there .  Jono is a true visionary.  His beautiful wife has a distant relationship to the Grateful Dead and is an extremely bright business woman who managed to found a corporation called “Korchins Inc.”.  Here are the two front men.

Copyright Joe DiMaggio

1/500 of a second 2.8 70mm almost into macro zone.  Intentionally shot back-lit and 1/2 a stop over. Sony Camera Zeiss lens

Sony 24-70 2.8 2/50 intentionally allowed hair to blow out.  Red reflection from red wall, I chose not to correct (just my preference). Sony Camera Zeiss lens 

Copyright Joe DiMaggio

Copyright JoAnne Kalish

Group shots:  High noon at Berkeley campus, only shade to be found. 1/250 5.6 50mm Sony Camera Zeiss lens.  

I could have  flew a silk, but Jono didn’t have the budget 

Copyright Joe DiMaggio

Sony 24-70 ISO400 1/200 seconds  f/2.8 70mm Sony Camera Zeiss lens 

Once a Great Writer, Always a Great Writer

Luck.  It’s a good thing.  I met Mark Joseph in the early seventies.  He had just finished up at Berkeley and decided to work as a writer for an underground newspaper.  I think the name was “Rolling Stones”… but don’t quote me on that.  He also drove a San Francisco cab to get story ideas.  I don’t know if I should say this, but he would hang around for hours in a certain bar listening to naval war stories, which led him to write one of the greatest novels of all time: “To Kill the Potemkin”.  It did land on the New York Times best seller list.  In those days, Mark was an expert on everything, especially wine and baseball.  Some things never change.  He is now an expert on baseball, football, and wine.  Mark, JoAnne, and I had a great day out.  It started at Sunset Beach for coffee and finished up at a great taqueria in the Castro.  He is one if the brightest, most lovely people I know.  We bet 25 cents on the Giants San Francisco game and yes, I will make him spend 49 cents to mail me a quarter.  God really did bless San Francisco.  By the way, Mark has a beautiful wife by the name of Nancy who is a great artist and creative director.  His son Jessie has taken after his father and he’s a Sommelier.  Enjoy a few of the photos. Go Big Blue! JoeD

For all the photographers out there, here’s a tip from mark: “You can’t write a great american novel until you learn how to write a great sentence.”  F2.8 between the lines.

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright JoAnne Kalish

Copyright JoAnne Kalish

Back Lit Photo Tip: JoAnne being a former Sports Illustrated photographer is used to working extremely fast on the fly.  No time to check the meter, or check the exposure.  She knows the front lit exposure, therefore she opens between 1 and 1.5 stops.  Then being the consummate pro she fills in her catch light with her strobe minus 3 stops.  Great catch light, and a minor fill an aging skin.  (On Mark not me!)   Last but no least, if you want to read a really great book, pick up “Typhoon” by Mark Joseph or “Mexico Bente Uno”.

Winter III – It’s 11 degrees!

At the end of my location shoot, I decided to bring all of the equipment back to the automobile, got a plastic bag, and decided to take the ice back to the studio.  The thought process was to change the perspective that I was unable to get in the original concept on the river (were the jewelry kept going into the water).  I tucked the ice away for the night and the next afternoon, totally overcast, I built a small table-top studio outside and continued to explore the possibilities and tried to come up with a fresh (cold) photograph.  Yes, I do lose my sense of humor when I’m cold.

Equipment Used: 1 Large Sartek LED light, 1 small Sartek LED light, Manfrotto carbon fiber monopod, Manfrotto small ball head, Manfrotto light fluid head tripod, Sony camera 135mm zeiss lens.

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Winter II … It’s still cold.

I was not satisfied with the studio photographs for the Norwegian Jewelry.  I made an executive decision to go to a gorgeous waterfall near my studio.  Both of my assistants were away so I was on my own, traveling super light.  One trip down to the falls and one back to the automobile.

Equipment Used: 1 Large Sartek LED light, 1 small Sartek LED light, Manfrotto carbon fiber monopod, Manfrotto small ball head, Manfrotto light fluid head tripod, Sony camera 135mm zeiss lens.

Jewelry on ice at riverside.  Jewelry went into the river…  Happened a second and third time.  If you look closely you’ll see my dive glove is completely wet.  Decided to pull a large piece of ice away a brought it up to a rock pile then set up my portable studio there.  Then started the shoot.

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Joe's not Cool, he's COLD! Copyright Joe DiMaggio

Winter! Sorry, just not my thing…

I make a sincere effort to leave the north-east as much as possible between the months of January and March.  Even with more body fat that I should have, I still get extremely cold.  A week in California ranging between 62 and 76 was heaven.  For that matter, God blessed California.  It truly is a special place.  OK, here comes the two by four across my forehead!  I’m back in the upper Delaware Valley, and I have an assignment to photograph some very special jewelry from Norway.  The European client has been gracious enough to give me free rein on the style of the photos, background, and how to incorporate it into their marketing plans.  That does not happen often, but all photographers should be thankful when it does.  That’s the good news.  It’s also the BAD news.  When you’re the photographer, the producer, and the art/creative director, you’d better be careful not to OVER produce.  My answer is “KISS” keep-it-simple-stupid.  We’re going to divide the blog into three parts.  1: A controlled situation in a warm, dry, elegant, studio. 2: A location studio shot at Shahola Falls. and 3: Taking the falls back to the studio.  Lets start with #1.

The studio: simple, clean, but requires Photoshop to make the end product shot acceptable.  Both to me and certainly the client.

Photo Copyright Joe DiMaggio

Photo Copyright Joe DiMaggio

Photo Copyright Joe DiMaggio

Last but not least, equipment used: custom built shooting table, Gitzo tripod, Dynalite electronic flash, Tight Grid Sony Camera 135mm ziess 1.8 Lens

One Week In San Francisco. Not enough time!

Photo Copyright Joe DiMaggio

www.tommasos.com

As you’ve heard me say before, I am one of the luckiest people on this planet.  Great family, and great friends.  JoAnne and I just spent one week with Charles Rudnick and Carmen Crotti.  Charles is an award-winning film maker with four decades of great work.  Carmen is not only beautiful, but she’s the owner of Tommaso’s.  One of the finest restaurants in the United States.  Between Charles and Carmen their family is absolutely huge.  Their lives are constantly filled with love and something is happening virtually around the clock.  You certainly will never get bored at the Rudnick home.  They were gracious enough to take us into their home.  I could not think of a better way to spend time with great friends.

Quick Photo Tip: Photograph of the wood burning stove by 1) Asking permission to get behind the counter 2) Pre-selecting shutter speed, aperture, and focus 3) Putting the camera on “continuous (which I normally never do) 4) removing the lens shade 5) Lining up the shot 6) Pushing the camera into the oven 7) Eye NOT up to the view-finder 8) 8 quick shots, it’s all good!

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Copyright Joe DiMaggio

Alternative Lighting

Copyright Dylan DiMaggio

To all the ships at sea.  If you ever have watched a true craftsman working on a 150 year old piece of oak and converting it to a gorgeous piece of furniture, what you quickly realize is that it’s all about his or her experience and their ability to utilize the tools of the trade.  While producing a 1 minute spot for CBS, I approached it with traditional lighting and after two shoots, I decided to utilize two different Sartek underwater lights.  For a few different reasons: Number one, the quality of light is a consistent 5800 kelvin.  The burn time on the LED light is approximately 20+ hours.  The angle of the beam gives me broad enough light to cover the ice formations from above, and also below.  Obviously not at the same time.  Oops! I forgot, I do have two lights.  Carl Saieva is not only a great cave diver, and a super business person, but a fantastic design engineer.  He has created these lights for use under 300 feet which is great, but when I dive I stay above 120 feet.  95% of all of the footage is 1080I.  There are a few isolated stills.  I’ll follow this blog up in a week with Carls mini-light which I utilize on the Go-Pro to get the camera and the light under the ice. JoeD

http://www.sarind.com/

Copyright Joe DiMaggio

Simply Elegant

Copyright Andrew Ehrlich

I met Andrew Ehrlich approximately thirty years ago.  Andrew worked not only as my assistant, but as my studio manager.  He loaded my camera on some of the most important shoots of my career.  We became much more than a photographer and an assistant.  I consider him part of my family and vice versa.  Andrew went to NYU film school and went onto a career as a staff photographer with Avis and traveled all over the world.  Andrew now has a beautiful wife and three dynamic kids.  He is an extremely successful business man.  On super major shoots, Andrew comes out of his retirement and works with me even today.  I just received the above photograph in an email and when I looked at it my heart stopped.  It is simple, it is clean, it is elegant, it is dynamic, and it is everything in a photograph that I love to see.  I am totally elated when I see one of my protegés shoot something this magnificent.  Andrew thanks for sending it and well see you Chinese New Year.  JoeD