
Approximately 25 years ago, I had the pleasure of meeting an extremely bright, young man who was working for a dear friend of mine, Peter Poremba, who was the CEO of DynaLite. His name is Jason Etzel. Jason is now one of the super heavy-weights for Sony Cameras. When you need information on a Sony, Jason is the man to go to. For anybody who doesn’t know, I took my first snapshot at age 7, I’ve been making snapshots and, occasionally, a good photograph, for the last half century. Unfortunately, Jasons dad passed away on the 24th of April. I never had the pleasure of meeting Frank, but all indications show that he was one hell of a great guy. Jason adopted his dads dog. The following is a text I received from Jason this morning.
“Tristan passed away after a rough night on my lap this morning. Felt his head go limp, then the breathing slower, and his heart stop beating on my leg.
In many ways, it was the best way something like this could happen. No frantic car rides, no anxiety for him going into the vet … my father is looking out for him now”
I have to tell you, I really got choked up. This is the way life goes. My philosophy is that life is not a rehearsal, you only have one shot at it, so you better make it count.
On my way home from Manhattan the other evening, I took a few photographs, which I’d like to share with you. It’s with my new Sony camera and the new Sony 135-1.8.



Photographers are creating more and more images and managing your archive so that all the images you create are secure and easily located is essential to the professional photographer. This task is of paramount importance and there are tools that can be of great benefit to the photographer/videographer but on the other hand, many creative’s can find this part of workflow daunting and potentially disastrous. In this seminar we will concentrate on the benefits and show you how to avoid the disasters while providing inspiration from Joe DiMaggio’s work.Joe DiMaggio, a lifelong photographer with an illustrious career shooting; sports, environmental portraits, stock, video content, photo illustrations as well as fine art depends on his vast archive to survive and thrive. This seminar sponsored by WD, a leader in digital storage and hard drives, will highlight Joe’s work and show you in a honest and straightforward way how to manage a state of the art workflow. While professionals will walk away with sound advice and archiving tips, this presentation will also be of benefit to amateur photographers who are concerned with saving the precious moments of their family history.
Joe DiMaggioJoe DiMaggio is an internationally known photographer who’s been making award winning photographs for four decades. His dynamic photographs have appeared in Time/Life, Sports Illustrated, Time Magazine, HBO and the list goes on. One of his Sports Illustrated covers was selected by Time Magazine as Picture of the Year. DiMaggio made the obvious transition to advertising work for fortune 500 companies and was extremely sucessful doing photo illustrations for companies such as AT&T, AOL, Barclays, Xerox, Computer Associates, HBO, RJR Nabisco, Sony, Verizon, and Ford Motor Company. DiMaggio has contributed as an international pool photographer, to several Olympic Games. During his illustrious career DiMaggio’s done radio talk shows, television shows, magazine articles, and lectured at some of the most prestigious colleges and universities throughout the world.















