The Right Exposure

To All the Ships at Sea.

I had the opportunity to do an ad campaign for the Cleveland Indians. As part of the contract, I did several billboard,. one of which, Shaun Casey was the star. The key to this photograph is Casey’s eyes and his intensity. The ball was not on the bat yet, but very close. If you were to utilize the correct daylight exposure his eyes would have been shaded by the cap.  By opening up a half to three quarters of a stop, you will have the correct exposure for under his cap and his eyes. The same is true for a football player or race car driver with his helmet on. If looking for the eyes, you have to make the right adjustments.

 

That’s my tip for today. Finish reading the blog then go out and make some photos. Joe D

Peak Action

©Joe DiMaggio

I had an opportunity to teach at the University of Arizona. It afforded me time in the desert, in the dead of winter to photograph some interesting characters. Here’s a young man taking a short cut. I had no idea he was going to do this. The lesson of the day is to make sure your camera is ready to go. Pre-select shutter speed, aperture, color balance, ISO, type of metering, and exposure compensation. The next part of the equation would be experience and some would say luck, I believe you make your own luck. This photo was taken with a 35 mm camera, a 100mm Macro lens, ISO 50, shutter speed 1/500 f/4, single exposure. 

PRE-PRODUCTION, EXPERIENCE, EXECUTION

Six-Week Photo Lecture Tour in The Mediterranean

To all the ships at Sea,

Our six-week lecture tour took us from Greece to Monte Carlo, back to Croatia, Malta, Istanbul, France, Italy, etc.  Both JoAnne and I had the pleasure of lecturing and in-the-field shooting with students all over the world. More to follow at a later date.

Copyright JoAnne Kalish

Simply Great

To All The Ships At Sea

Copyright Ann Raine

The one thing that I am absolutely positive of is that the most important things in life are free. A pat on the back, a hug, a kiss on the cheek, watching a humming-bird on a sunflower…. One of the most enjoyable things is to see one of my students progress and really start to excel at their art form. My student Ann Raine is one of the leaders in a very élite group. She never ceases to amaze me and then inspire me. “The student becomes the instructor.” Ann was kind enough to send me a beautiful greeting card with one of her images. I’ve taught many classes on the Brooklyn Bridge on our way to Dumbo and Gleason’s Gym, yet I’ve never seen a more elegant, simple, clean “Pen and Ink” representation of The Bridge. Well Done Ann. You can find Ann’s work at http://www.annrainephotography.com


20 Years Ahead of the Curve

 ©Joe DiMaggio

There is an old adage when all else fails tell the truth. It’s something I genuinely believe in.  The new word today is “transparency” – tough to stay up with the brave new world!  About 20 years ago I had a conversation with one of the most powerful women in the world of photography.  She took a $50,000 corporation and turned it into the second largest agency in the world and sold it for upwards of thirty-million dollars.  I said to Sally, I guess I’m 20 years behind the time and she said that it was the exact opposite and that I was way ahead of my time.  It was a wonderful compliment but I’m not sure if I actually believed it.  When the technology came for the motor drives, I did not embrace it. The next big leap was auto programming and I did not embrace this. Shortly afterwards, autofocusing came out and I did an interview and was quoted as saying my clients want me to focus the camera – I’m not a grandfather yet!  Need I say, I did not embrace that technology either? I’ve been making photographs on film for 5 decades. When digital came out I did not embrace it.  Is it possible that one man could be wrong about so many things? I’m afraid the answer is yes.

Of course, in 2011, I utilize all this new technology. There is no doubt that when you use these tools properly you’ll be rewarded. Wiebetech has given me an opportunity to not be 20 years behind the times but actually to be 20 years ahead of the time. The combination of the big three – The Double Barreled Derringer (ToughTech Duo), The Little Gun (RTX220-QR) and the Big Gun (RTX800-IR) give me a tremendous advantage in filing, storing and retrieving all of my photographs and films.  It is definitively the best technology today and to be honest, probably for a long time to come. Wiebetech has allowed me for the first time in a long time, to be ahead of the curve. I strongly recommend that every advanced photographer and filmmaker incorporates this technology to protect their life’s work. We all travel different roads and have different motivations and needs but with your solutions we will have choices. Thanks so much.  Keep up the great work.

Joe DiMaggio