To Blog or Not to Blog

©Joe DiMaggio

©Joe DiMaggio

Hi to all the Ships at Sea,

As many of you know first hand and the rest on the internet, you know I was dragged kicking and screaming into the digital world. When you are weened on Tri-X D76, and always striving for a number 2 negative, or shooting a cover with Kodachrome25 (25!)… So when a very bright, intelligent, dear, lovely woman, my friend Monica, basically told me to get with the program or get out of the business. I listen to people I respect, it may not have been my idea but in the final analysis it’s a good idea. On three or four occasions I did blogs on Adorama pix, and I’d like to do another one. Ken Lieberman, is probably the greatest color printer in New York City and has been that way for a long, long time, and his prices are equal to his quality…and then some. If you need a photograph for the museum of modern art you wanna go to Ken Lieberman-in my opinion, for the majority of “us” other photographers (my English teacher is not happy) If you want to treat yourself to a 20×24, have one made at Adorama Pix. I think, I know you will be blown away. On that note, I just opened the book I did on Formula 1 and it totally blew me away. I sent a digital copy to Dennis Wheeler, who IS in the permanent collection at the Museum of Modern Art and he absolutely loved it. In a few weeks I will share the book with you. So a big thank you to Herman, John and all the people at Adorama Pix. I don’t know how they do it, but they do great work.

All the Best,
Joe D

Visual Impressions with Joe DiMaggio, Sponsored by Adorama
Adorama Learning Center

Peak Action

©Joe DiMaggio

I had an opportunity to teach at the University of Arizona. It afforded me time in the desert, in the dead of winter to photograph some interesting characters. Here’s a young man taking a short cut. I had no idea he was going to do this. The lesson of the day is to make sure your camera is ready to go. Pre-select shutter speed, aperture, color balance, ISO, type of metering, and exposure compensation. The next part of the equation would be experience and some would say luck, I believe you make your own luck. This photo was taken with a 35 mm camera, a 100mm Macro lens, ISO 50, shutter speed 1/500 f/4, single exposure. 


Blog on Blog

I was in a pre-production meeting last week with an old client, a new creative director, and a young lady who was in charge of social media. You know what? They didn’t teach us this stuff in school. It’s downright amazing how fast things are moving. Trying to keep up is a full-time job. Actually, that’s not a bad idea. We need to get 2 or 3 interns- one for blogging, one for tweeting, and one for starting the car in case somebody puts a bomb in it. On that note, to all the ships at sea, we’ve got another blog! Here’s the link.