20 Years Ahead of the Curve

 ©Joe DiMaggio

There is an old adage when all else fails tell the truth. It’s something I genuinely believe in.  The new word today is “transparency” – tough to stay up with the brave new world!  About 20 years ago I had a conversation with one of the most powerful women in the world of photography.  She took a $50,000 corporation and turned it into the second largest agency in the world and sold it for upwards of thirty-million dollars.  I said to Sally, I guess I’m 20 years behind the time and she said that it was the exact opposite and that I was way ahead of my time.  It was a wonderful compliment but I’m not sure if I actually believed it.  When the technology came for the motor drives, I did not embrace it. The next big leap was auto programming and I did not embrace this. Shortly afterwards, autofocusing came out and I did an interview and was quoted as saying my clients want me to focus the camera – I’m not a grandfather yet!  Need I say, I did not embrace that technology either? I’ve been making photographs on film for 5 decades. When digital came out I did not embrace it.  Is it possible that one man could be wrong about so many things? I’m afraid the answer is yes.

Of course, in 2011, I utilize all this new technology. There is no doubt that when you use these tools properly you’ll be rewarded. Wiebetech has given me an opportunity to not be 20 years behind the times but actually to be 20 years ahead of the time. The combination of the big three – The Double Barreled Derringer (ToughTech Duo), The Little Gun (RTX220-QR) and the Big Gun (RTX800-IR) give me a tremendous advantage in filing, storing and retrieving all of my photographs and films.  It is definitively the best technology today and to be honest, probably for a long time to come. Wiebetech has allowed me for the first time in a long time, to be ahead of the curve. I strongly recommend that every advanced photographer and filmmaker incorporates this technology to protect their life’s work. We all travel different roads and have different motivations and needs but with your solutions we will have choices. Thanks so much.  Keep up the great work.

Joe DiMaggio

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