My schedule for Friday was an hour and a half at the gym, a post office run, a trip to the florist, and then to the garden center.When I went back home for a shower and a third cup of coffee, much to my surprise I found the CEO of Dynalite, Peter Poremba having coffee with my partner JoAnne. Peter was in the neighborhood, so he thought he would surprise us and show us a few new exciting photographic tools. Peter is not only a great businessman, but also a design engineer, an avid photo educator, and a forward thinking “out-of-the- box” entrepreneur. He has a beautiful wife Connie and lovely daughter Olivia. Peter has come up with a new Dynalite power pack with a 650 watt modeling light, specifically designed for film making. After his demonstration I had an opportunity to use it and to be brutal and to the point, it could replace an Arri light which is about two and a half times the cost. Peter’s new system is a lite, dynamic multi-purpose package incorporating the new Rhyme light modifiers. Damn impressive! The first photo is of a Marine and was done with 2 Dynalites, a soft box, and a reflector.

To Shop or Not to Shop

Posted by Joe DiMaggio on April 20, 2012

I’ve had an opportunity to spend ten years at the University of Arizona doing workshops and lectures, and in the day shooting some assignments and stock work. Funny how it all seemed to come around in January and February hmm…, first thing when I got to Tucson, would be I’d hire one or two assistants and interns. One of the best was Lee Ann Fox, extremely bright, creative and a lot of fun. As the sun was setting, I came up with a photo of Lee Ann her (nickname was the Fox) on her motorcycle. If you look closely at the bottom photograph you will see a hell of a lot of industrial stuff. In the day before Photoshop I would attempt to do a multiple exposure, shoot the background separate, another at speed, and then I’d have an assistant photoshop it. Camera 35mm, lens 35mm f/1.4, the platform was a moving rent-a-car,1/60 of a second, at f/5.6, ISO 50. If you look close, you will see me in Fox’s mirror. Photo tip of the day,is to make sure you have a great driver and a model that can take direction by hand motions. Do not try this while driving the car, it could be dangerous.

Sistine Chapel: The Rules

Posted by Joe DiMaggio on April 18, 2012

Photo © Joe DiMaggio

Back in the day a trip to Rome would be incomplete without a once-in-a life-time experience of seeing one the greatest and most popular works of art known today. I have been back at least a dozen times, and I always discover something new in Michelangelo’s Sistine Chapel. It was commissioned by Pope Julius the II and was painted between 1508 and 1512. Back then, with the proper credentials I was able to photograph the Chapel for fifteen minutes before it opened. Today photography is no longer allowed, and when I ask why, security explained, that they sell photos, so there is no need to take one. Rules are rules, and we all must adhere to them. I found it very interesting that photographers with 35mm cameras are stopped but people with I phones and such were not. It seemed a bit unfair to me. I normally try to spend more then an hour trying to study the color, balance, and composition. I always leave the Chapel with my jaw on the ground, and when someone says that my photos are a piece of art I am humbly appreciative, but we all know better. Tip for today, as always pre-select shutter speed aperture, focus, over-expose by three quarters to 1.5 stops, camera on silent mode, lay the camera flat on a bench, accidentally hit the self timer button and hopefully you will have a precious image of one of the greatest pieces of art of all time. The rules are the the rules, don’t break them.

The Right Exposure

Posted by Joe DiMaggio on April 16, 2012

To All the Ships at Sea.

I had the opportunity to do an ad campaign for the Cleveland Indians. As part of the contract, I did several billboard,. one of which, Shaun Casey was the star. The key to this photograph is Casey’s eyes and his intensity. The ball was not on the bat yet, but very close. If you were to utilize the correct daylight exposure his eyes would have been shaded by the cap. By opening up a half to three quarters of a stop, you will have the correct exposure for under his cap and his eyes. The same is true for a football player or race car driver with his helmet on. If looking for the eyes, you have to make the right adjustments.

That’s my tip for today. Finish reading the blog then go out and make some photos. Joe D

Controlling the Environment

Posted by Joe DiMaggio on April 13, 2012

I was blessed to live on the sea for about 20 years. Sailing, swimming, scuba diving all became part of daily life. I remember vividly being on a conference call with Saatchi and Saatchi, I looked out the window to see a large multi-colored sail from a Hobie cat fly by. I let out with a scream, the creative director and the vice-president of Xerox thought it was pretty funny. When I explained, they still thought it was funny. A week later I spoke to the sailor on the Hobie Cat and arranged to make a series of photographs with the boat. I called my accountant and asked him, if I bought a sail boat and used it as a prop, was it a write off? Thus became my love affair with Hobie. The $3,000 dollar investment yielded six figures over the years. The photo above: 35mm camera, 16mm lens, Kodachrome 25, 1/250sec at f/8. Camera mounted on mast with infrared firing device. Remember in those days there were 36 exposures. I may revisit it again one day with digital. It’s all good.

Mother Nature Get with the Program

Posted by Joe DiMaggio on April 11, 2012

When I started my career, I never tried to control the photographic situation. When my work moved from hard core editorial, to corporate and advertising I to had to control almost every aspect of the photograph. Effectively I became director, art director, creative director, and the photographer. Eighty percent of the time there were several pre-production meetings with the creative director and at least one meeting with the client. I’ve worked with great art directors that controlled the shot, and other great art directors that let me have a free hand. They say “what comes around goes around,” for my personal work I try not to control mother nature. Have fun, go with the flow, and have a heavy hand on the delete button. The photo of the sea bird: 80-200mm lens, ISO 100, 1/100 f/4, single shot. Mother nature is absolutely awesome, have some fun you can’t make a mistake.

Dynalite at Gleason’s

Posted by Joe DiMaggio on March 29, 2012

“Thanks Joe for the shoot yesterday. Good thing I left when I did, a cop was 1 car away from mine giving out parking tickets.” Peter Poremba

Peter Poremba
www.dynalite.com
www.rimeliteusa.com

A Great Workshop Gleason’s Four

Posted by Joe DiMaggio on March 28, 2012

On Sunday March 25, I had one of the largest hands on workshops we’ve ever had. It was sponsored by Adorama and supported by Gealson’s gym. I have a big tank you for Monica Sipnic and Bruce Silverglade; the owner of Gleason’s. While I am thanking everyone, thank you Peter Poremba-CEO of Dynalite, JoAnne Kalish-president of DimaggioKalish-Learning center, Larry Malang, and of course all of the students who contributed to making it an overall great day!

Adorama Pixs Books

Posted by Joe DiMaggio on March 28, 2012

I just received a shipment of two new books from Adorama pics. There are very few things that amaze me and knock me on my ass. The quality of the books, the paper, and the binding are magnificent. That’s a strange adjective to use, but over all they just blow me away. When you realize the price is minuscule, that adds to the overall experience. Their web page is so easy to navigate even I can do it. Anyone who has been to my lectures/workshops knows I am not the most technically savvy person. Let me be perfectly clear, I do not work for or own Adorama, I am just another customer. By the way their customer service is impeccable, and shipping is extremely quick. It seems like everybody is an expert at everything; I am not. I love what I do, and now having the ability to create books that not only I enjoy, I also have them as great teaching tools.

The environmental portrait of Willie Nelson was done at 200mm, 1.8 lens at a 2/50o of a sec at 1.8 iso 500 on a gitzo monopod.

Bert Sugar aka Bert The Great

Posted by Joe DiMaggio on March 26, 2012

Good friends try to keep their requests for assistance down to a minimum. Every time I’ve asked Bert Sugar for a favor, he’s always come across. There is an old italian word for bert. He’s a real “Mench” You can tell how good my Italian is. Bert joined me and Dylan yesterday as Gleasons Gym to interview Oscar De La Hoya. Bert being the profesional that he is, made a few executive decisions. We managed to get through the day unscathed and with all of the information we needed for our film “In This Corner”. Oh my God, that’s the name of the blog! What a coincidence! As day was winding into early evening, Bert wanted to go for a cocktail. Anyone who knows Bert, has to get used to three things; his fedora, his cigar, and his double Chivas Regal neat. I’m pretty sure that’s scotch whiskey! So we left Gleason’s and strolled over to a lovely little wine bar, 7 Old Fulton. It was way to early for dinner, and way to late for lunch. It was perfect timing for us to kick back and exchange war stories. Bert just returned from Miami, where he helped our mutual friend Angelo Dundee re-open the 5th Street Gym, after having been closed for 17 years. Boxing is coming back to Miami in a big way.The principles at the restaurant were of Italian heritage from Triest. The decor was beautiful, the food spectacular, and a genuine warm place to go with some friends for a cocktail and dinner. I affectionally call Bert the “Bertster”, and he calls me Uncle Joe (don’t ask.) It was a great day, a hell of a lotta fun. That’s it, Signing off. – Joe D.

Joe DiMaggio

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