The System is Broken

© Joe DiMaggio

I’ve come to the conclusion the system is not broken. There is no system!  My agent in California tells me not to use the term in “The Good Old Days” as people will find out how old I am.  I guess my agent never heard of Google!

Hell, I just don’t care anymore…

These photos are from the Good Old Days when Kodachrome 25 was Kodachrome and life was simple and the water was clear blue. 

© Joe DiMaggio

Controlling the Environment

I was blessed to live on the sea for about 20 years. Sailing, swimming, scuba diving all became part of daily life. I remember vividly being on a conference call with Saatchi and Saatchi, I looked out the window to see a large multi-colored sail from a Hobie cat fly by. I let out with a scream, the creative director and the vice-president of Xerox thought it was pretty funny. When I explained, they still thought it was funny. A week later I spoke to the sailor on the Hobie Cat and arranged to make a series of photographs with the boat. I called my accountant and asked him, if I bought a sail boat and used it as a prop, was it a write off? Thus became my love affair with Hobie. The $3,000 dollar investment yielded six figures over the years. The photo above: 35mm camera, 16mm lens, Kodachrome 25, 1/250sec at f/8. Camera mounted on mast with infrared firing device. Remember in those days there were 36 exposures. I may revisit it again one day with digital. It’s all good.